Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Material type: TextPublication details: Boston ; London : Irwin/McGraw-Hill, 2003.Edition: 3rd edDescription: xx, 668 p : ill. ; 26 cmISBN:- 0071199144
- HD9980.5 .Z45 2003
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Main library Nursing Buliding | HD9980.5 .Z45 2003 (Browse shelf(Opens below)) | Not For Loan | N4065 |
Previous ed.: 2000.
Includes bibliographical references and index.
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