Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed. - Boston ; London : Irwin/McGraw-Hill, 2003. - xx, 668 p : ill. ; 26 cm.
Previous ed.: 2000.
Includes bibliographical references and index.
0071199144
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2003
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed. - Boston ; London : Irwin/McGraw-Hill, 2003. - xx, 668 p : ill. ; 26 cm.
Previous ed.: 2000.
Includes bibliographical references and index.
0071199144
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2003