The tipping point : how little things can make a big difference / Malcolm Gladwell.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 0316346624
- 9780316346627
- 302 21
- HM1033 .G53 2000
- 71.49
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
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Main library Nursing Buliding | HM1033 .G53 2000 (Browse shelf(Opens below)) | Available | N4238 |
Includes bibliographical references (pages 281-291) and index.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
Explains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends.
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