The tipping point : how little things can make a big difference /
Gladwell, Malcolm, 1963-
The tipping point : how little things can make a big difference / Malcolm Gladwell. - 1st Back Bay pbk. ed. - Boston : Little, Brown, �2000. - xii, 301 pages ; 21 cm
Includes bibliographical references (pages 281-291) and index.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
Explains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends.
0316346624 9780316346627
Social psychology.
Contagion (Social psychology)
Causation.
Context effects (Psychology)
D�eveloppement d'aptitudes.
Causation.
Contagion (Social psychology)
Context effects (Psychology)
Social psychology.
Vernieuwing.
Sociale processen.
Causality.
Psychology, Social.
HM1033 / .G53 2000
302
The tipping point : how little things can make a big difference / Malcolm Gladwell. - 1st Back Bay pbk. ed. - Boston : Little, Brown, �2000. - xii, 301 pages ; 21 cm
Includes bibliographical references (pages 281-291) and index.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
Explains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends.
0316346624 9780316346627
Social psychology.
Contagion (Social psychology)
Causation.
Context effects (Psychology)
D�eveloppement d'aptitudes.
Causation.
Contagion (Social psychology)
Context effects (Psychology)
Social psychology.
Vernieuwing.
Sociale processen.
Causality.
Psychology, Social.
HM1033 / .G53 2000
302