Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

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Material type: Text

TextPublication details: Boston ; London : Irwin/McGraw-Hill, 2003.Edition: 3rd edDescription: xx, 668 p : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Main library Nursing Buliding	HD9980.5 .Z45 2003 (Browse shelf(Opens below))	Not For Loan		N4065

Previous ed.: 2000.

Includes bibliographical references and index.

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