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Microeconomics : principles, applications, and tools / Arthur O'Sullivan, Steven M. Sheffrin, Stephen J. Perez.

By: Contributor(s): Material type: TextTextSeries: Pearson series in economicsPublisher: Boston ; Upper Saddle River : Pearson, [2015?]Copyright date: ©2015Edition: Ninth editionDescription: xxiv, 452 pages : colour illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780134078878
  • 013407887X
Subject(s): DDC classification:
  • 338.5 23
LOC classification:
  • HB172 .O85 2015
Contents:
Introduction : what is economics? -- The key principles of economics -- Exchange and markets -- Demand, supply, and market equilibrium -- Elasticity : a measure of responsiveness --Market efficiency and government intervention -- Consumer choice : utility theory and insights from neuroscience -- Production technology and cost -- Perfect competition -- Monopoly and price discrimination -- Market entry and monopolistic competition -- Oligopoly and strategic behavior -- Controlling market power : antitrust and regulation -- Imperfect information : adverse selection moral hazard -- Public goods and public choice -- External costs and environmental policy -- The labor market and the districution of income -- International trade and public policy.
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Previous edition: 2012.

Originally published as: Microeconomics : principles and tools / Arthur O'Sullivan, Steven M. Sheffrin. 1998.

Includes bibliographical references and index.

Introduction : what is economics? -- The key principles of economics -- Exchange and markets -- Demand, supply, and market equilibrium -- Elasticity : a measure of responsiveness --Market efficiency and government intervention -- Consumer choice : utility theory and insights from neuroscience -- Production technology and cost -- Perfect competition -- Monopoly and price discrimination -- Market entry and monopolistic competition -- Oligopoly and strategic behavior -- Controlling market power : antitrust and regulation -- Imperfect information : adverse selection moral hazard -- Public goods and public choice -- External costs and environmental policy -- The labor market and the districution of income -- International trade and public policy.

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