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| 005 | 20210413150428.0 | ||
| 008 | 061213s2007 caua b 001 0 eng | ||
| 010 | _a 2006101792 | ||
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| 020 | _a0787982059 (pbk.) | ||
| 035 | _a(OCoLC)ocm77485909 | ||
| 035 | _a(OCoLC)77485909 | ||
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_aR118 _b.S33 2007 |
| 060 | 0 | 0 | _a2007 F-598 |
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| 082 | 0 | 0 |
_a610.1/4 _222 |
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| 100 | 1 | _aSchiavo, Renata. | |
| 245 | 1 | 0 |
_aHealth communication : _bfrom theory to practice / _cRenata Schiavo. |
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco : _bJossey-Bass, _cc2007. |
||
| 300 |
_axxiv, 436 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. 379-411) and indexes. | ||
| 505 | 0 | _aWhat is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program. | |
| 650 | 0 |
_aCommunication in medicine _zUnited States. |
|
| 650 | 0 |
_aHealth promotion _zUnited States. |
|
| 650 | 0 |
_aHealth planning _zUnited States. |
|
| 650 | 1 | 2 | _aDelivery of Health Care. |
| 650 | 2 | 2 | _aCommunication. |
| 650 | 2 | 2 | _aHealth Planning. |
| 650 | 2 | 2 | _aProgram Development. |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip077/2006101792.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0740/2006101792-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0740/2006101792-d.html |
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