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008 050323s2005 enka b 001 0 eng
010 _a 2005924636
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.D756 2005
082 0 0 _a658.8
_222
100 1 _aDrummond, Graeme.
245 1 0 _aIntroduction to marketing concepts /
_cGraeme Drummond, John Ensor.
260 _aOxford ;
_aBoston, MA :
_bElsevier/Butterworth Heinemann,
_c2005.
300 _axiii, 283 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
700 1 _aEnsor, John.
906 _a7
_bcbc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBK