000 02363cam a2200505 a 4500
999 _c1121
_d1121
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003 MACHS
005 20221101020023.0
008 011228s2002 mau b 001 0 eng c
020 _a0316346624
020 _a9780316346627
035 _a(OCoLC)48671363
040 _aPUL
_beng
_cPUL
_dIGP
_dSPP
_dOCLCQ
_dNLGGC
_dVP@
_dZ5M
_dCBC
_dK6U
_dGC9
_dCTB
_dOCLCF
_dBEDGE
_dOCLCQ
_dWRA
042 _apcc
049 _aFUGG
050 1 4 _aHM1033
_b.G53 2000
082 0 4 _a302
_221
084 _a71.49
_2bcl
100 1 _aGladwell, Malcolm,
_d1963-
245 1 4 _aThe tipping point :
_bhow little things can make a big difference /
_cMalcolm Gladwell.
250 _a1st Back Bay pbk. ed.
260 _aBoston :
_bLittle, Brown,
_c�2000.
300 _axii, 301 pages ;
_c21 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 281-291) and index.
505 0 _aThe three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
520 _aExplains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends.
650 0 _aSocial psychology.
650 0 _aContagion (Social psychology)
650 0 _aCausation.
650 0 _aContext effects (Psychology)
650 7 _aD�eveloppement d'aptitudes.
_2eclas
650 7 _aCausation.
_2fast
_0(OCoLC)fst00849829
650 7 _aContagion (Social psychology)
_2fast
_0(OCoLC)fst00876512
650 7 _aContext effects (Psychology)
_2fast
_0(OCoLC)fst00876662
650 7 _aSocial psychology.
_2fast
_0(OCoLC)fst01122816
650 1 7 _aVernieuwing.
_2gtt
650 1 7 _aSociale processen.
_2gtt
650 2 _aCausality.
650 2 _aPsychology, Social.
942 _2lcc
_cBK
_01