TY  - BOOK
AU  - O'Sullivan,Arthur
AU  - Sheffrin,Steven M.
AU  - Perez,Stephen J.
TI  - Microeconomics: principles, applications, and tools 
T2  - The Pearson series in economics
SN  - 9780134078878
AV  - HB172 .O85 2015
U1  - 338.5 23
PY  - 2015///?]
CY  - Boston, Upper Saddle River
PB  - Pearson
KW  - Microeconomics
KW  - Textbooks
N1  - Previous edition: 2012; Originally published as: Microeconomics : principles and tools / Arthur O'Sullivan, Steven M. Sheffrin. 1998; Includes bibliographical references and index; Introduction : what is economics? -- The key principles of economics -- Exchange and markets -- Demand, supply, and market equilibrium -- Elasticity : a measure of responsiveness --Market efficiency and government intervention -- Consumer choice : utility theory and insights from neuroscience -- Production technology and cost -- Perfect competition -- Monopoly and price discrimination -- Market entry and monopolistic competition -- Oligopoly and strategic behavior -- Controlling market power : antitrust and regulation -- Imperfect information : adverse selection moral hazard -- Public goods and public choice -- External costs and environmental policy -- The labor market and the districution of income -- International trade and public policy
ER  -