TY  - BOOK
AU  - Hillestad,Steven G
AU  - Berkowitz,Eric N
AU  - Hillestad,Steven G.
TI  - Health care market strategy: from planning to action 
SN  - 0763747998 (hardcover)
AV  - RA410.5 .H5 2004
U1  - 362.1/068/8 22
PY  - 2004///
CY  - Sudbury, Mass.
PB  - Jones and Bartlett
KW  - Medical care
KW  - Marketing
KW  - Strategic planning
KW  - Health services administration
KW  - Marketing of Health Services
N1  - Rev. ed. of: Health care marketing plans. 1991; Includes bibliographical references and index
ER  -