TY  - BOOK
AU  - Drummond,Graeme
AU  - Ensor,John
TI  - Introduction to marketing concepts
AV  - HF5415 .D756 2005
U1  - 658.8 22
PY  - 2005///
CY  - Oxford, Boston, MA
PB  - Elsevier/Butterworth Heinemann
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -