TY  - BOOK
AU  - Gladwell,Malcolm
TI  - The tipping point: how little things can make a big difference 
SN  - 0316346624
AV  - HM1033 .G53 2000
U1  - 302 21
PY  - 2000///
CY  - Boston
PB  - Little, Brown
KW  - Social psychology
KW  - Contagion (Social psychology)
KW  - Causation
KW  - Context effects (Psychology)
KW  - D�eveloppement d'aptitudes
KW  - eclas
KW  - fast
KW  - Vernieuwing
KW  - gtt
KW  - Sociale processen
KW  - Causality
KW  - Psychology, Social
N1  - Includes bibliographical references (pages 281-291) and index; The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe
N2  - Explains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends
ER  -