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Health communication : from theory to practice / Renata Schiavo.

By: Material type: TextTextPublication details: San Francisco : Jossey-Bass, c2007.Edition: 1st edDescription: xxiv, 436 p. : ill. ; 23 cmISBN:
  • 9780787982058 (pbk.)
  • 0787982059 (pbk.)
Subject(s): DDC classification:
  • 610.1/4 22
LOC classification:
  • R118 .S33 2007
NLM classification:
  • 2007 F-598
  • W 84.1
Other classification:
  • 44.07
Online resources:
Contents:
What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Main library Nursing Buliding R118 .S33 2007 (Browse shelf(Opens below)) Not For Loan N2092

Includes bibliographical references (p. 379-411) and indexes.

What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.

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