MARC details
| 000 -LEADER |
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| fixed length control field |
05059nam a22006133u 4500 |
| 001 - CONTROL NUMBER |
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| control field |
99162023894901452 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MACHS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210413150529.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr -n--------- |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130418s2005||||||| s|||||||||||eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1136392270 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1280638796 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9786610638796 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0080454836 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CKB)1000000000350444 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(EBL)269900 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)475999943 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(SSID)ssj0000182704 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(PQKBManifestationID)11179810 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(PQKBTitleCode)TC0000182704 |
| 035 ## - SYSTEM CONTROL NUMBER |
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(PQKBWorkID)10173201 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(PQKB)10582492 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(EXLCZ)991000000000350444 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
AU-PeEL |
| Language of cataloging |
eng |
| Transcribing agency |
AU-PeEL |
| Modifying agency |
AU-PeEL |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.D78 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Drummond, Graeme. |
| 245 10 - TITLE STATEMENT |
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| Title |
Introduction to Marketing Concepts |
| Medium |
[electronic resource]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
Hoboken : |
| Name of publisher, distributor, etc. |
Taylor and Francis, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (295 p.) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| 500 ## - GENERAL NOTE |
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| General note |
Description based upon print version of record. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Front Cover; Introduction to Marketing Concepts; Copyright Page; Contents; Preface; Figures; 1. Introduction to marketing; 1.1 What is marketing?; 1.2 Marketing as a business philosophy; 1.3 Creating customer value and satisfaction; 1.4 An overview of the marketing mix; 1.5 Criticism of the marketing mix; 1.6 Making the marketing mix effective; 1.7 Marketing and ethical issues; 1.8 e-Marketing perspective; Summary; Discussion questions; 2. Strategic marketing: an overview; 2.1 Corporate and marketing plans; 2.2 Corporate planning; 2.3 Marketing plans: strategy or tactics? |
| 505 8# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
2.4 Why does planning matter?2.5 Barriers to successful planning; 2.6 The structure of a strategic marketing plan; 2.7 Approaches to marketing planning; 2.8 e-Marketing perspective; Summary; 3. Environmental factors; 3.1 Introduction; 3.2 Macro-environmental analysis; 3.3 Industry analysis; 3.4 Competitor analysis; 3.5 Problems in identifying competitors; 3.6 The market analysis; Summary; Discussion questions; 4. Marketing research; 4.1 Marketing information systems; 4.2 Importance of marketing research; 4.3 Types of marketing research; 4.4 Research methods |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
4.5 Approaches to marketing research4.6 Stages in marketing research; 4.7 e-Marketing perspective; Summary; Discussion questions; 5. Segmentation; 5.1 Introduction; 5.2 Why segment?; 5.3 The segmentation process; 5.4 Consumer behaviour; 5.5 Consumer segmentation criteria; 5.6 Organizational/industrial segmentation techniques; 5.7 Organizational buyer behaviour; 5.8 Approaches to organizational market segmentation; Summary; Discussion questions; 6. Products, new product development and innovation; 6.1 What is a product?; 6.2 Components of a product offering; 6.3 The service element |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
6.4 Uses and limitations of the product life cycle6.5 Managing product portfolios; 6.6 Managing new products; 6.7 Why do products fail?; 6.8 The new product development process; 6.9 Managing innovation; 6.10 e-Marketing perspective; Summary; Discussion questions; 7. Price and pricing strategy; 7.1 Introduction; 7.2 Pricing from an economic/accounting viewpoint; 7.3 Pricing objectives; 7.4 Pricing strategies; 7.5 Revenue management; 7.6 The 'non-price' price; 7.7 Pricing and ethical issues; 7.8 e-Marketing perspective; Summary; Discussion questions; 8. Promotion; 8.1 The communications mix |
| 505 8# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
8.2 Integrated marketing communications8.3 The communications process; 8.4 Developing a communications strategy; 8.5 Customer relationship management; 8.6 Viral marketing; 8.7 Ethical issues in marketing communication; Summary; Discussion questions; 9. Place; 9.1 Distribution channels; 9.2 Marketing channels add value; 9.3 Types of middlemen; 9.4 Distribution strategies; 9.5 Channel conflict; 9.6 The contemporary situation: channels of distribution vs. channels of supply; 9.7 Vertical marketing channels; 9.8 Channel controllers; 9.9 The retail marketing mix; 9.10 Public sector distribution |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
9.11 e-Marketing perspective |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing.The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance betw |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commerce |
| Source of heading or term |
HILCC |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business & Economics |
| Source of heading or term |
HILCC |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing & Sales |
| Source of heading or term |
HILCC |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Ensor, John. |
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| International Standard Book Number |
0-7506-5995-5 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
BOOK |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
