TY - BOOK AU - Verderber, Rudolph F. AU - Sellnow, Deanna D. AU - Verderber, Kathleen S. TI - The Challenge of Effective Speaking in a Digital Age SN - 9780357798782 AV - PN4121 .V47 2024. U1 - 808.51 23rd PY - 2023/// CY - Wadsworth, Belmont, PB - Cengage Learning; KW - Oral communication Digital techniques KW - Public speaking N1 - Part I: ORIENTATION.1. Foundations of Public Speaking.2. Your First Speech.3. Listening.Part II: PRINCIPLES.4. Determining an Appropriate Speech Goal.5. Adapting to Audiences.6. Topic Development.7. Organizing the Speech Body.8. The Introduction and Conclusion.9. Presentational Aids.10. Language and Oral Style.11. Delivery.Part III: INFORMATIVE AND PERSUASIVE SPEAKING.12. Informative Speaking.13. Persuasive Messages.14. Persuasive Speaking.Part IV: ADAPTING TO OTHER OCCASIONS AND FORMATS.15. Ceremonial Speaking.16. Group Communication and Presentations ER -